Life is Short


by Not Sure

9 July 2023


            In 1928, Edward L. Bernays wrote his definitive handbook of the field that would come to be known as Public Relations.  The book was entitled Propaganda.  He had already published Crystalizing Public Opinion in 1923.  During World War I, Bernays worked for the U.S. Committee on Public Information which is often referred to as the Creel Committee.  He was sent to Paris after the war to promote the post-war peace talks and President Wilson’s plan to establish a League of Nations.  He was the nephew of Sigmund Freud, and he constantly reminded people of that fact; he characterized himself often and un-subtly as someone with a special understanding of how people think.

            I don’t know what oaths he swore or to which clubs he belonged, but the first chapter of Propaganda is entitled “Organizing Chaos.”   The motto of 33rd degree Freemasons is Ordo ab Chao, a Latin phrase which translates as “order from chaos.”  The phrase is associated with another Latin phrase Lux in Tenebris, or “light from darkness.”  According to the Freemasons Community website, “Freemasons often question the relationships that underpin the creation of the human experience…For Masons, as chaos ensues, old orders are broken down to allow new ones to emerge and replace them. Like Ying and Yang, and death and rebirth, order and chaos follow on from one another in an ever-renewing cycle of creation and evolution.”  It would be more truthful to say, “creation and REVOLUTION.”

            What we can observe is that Masons and other societies with secrets do not wait for chaos to ensue, but actively participate in breaking down old orders to make way for the new.

            Here are just a handful of Bernays’ “accomplishments”:


·        Made smoking in public socially acceptable for women.

·        Convinced Americans who were concerned about the over-consumption of alcoholic beverages that beer was the “beverage of moderation.”

·        Engineered a coup against Guatemala’s president Jacobo Arbenz, whose agrarian reforms would have taken land from U.S. agribusiness (United Fruit Company) and returned it to the Guatemalan people.  Bernays ran a campaign to brand Arbenz as a communist.  He organized trips to Guatemala for reporters which always coincided with violent protests which he also had a hand in organizing.  This “public relations” campaign ended successfully for the United Fruit Company when President Eisenhower authorized the Central Intelligence Agency to undertake a covert operation to overthrow Arbenz.

·        Convinced Americans that fluoride was safe and beneficial for their health, which allowed the aluminum industry to send their waste to Americans drinking water and toothpaste.

·        Promoted national health insurance.



From Propaganda, Chapter One, “Organizing Chaos”:


THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.  We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized…Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.


            In this first chapter, Bernays wrote about the ways group ideas are generated and transmitted.  But to-day, because ideas can be instantaneously transmitted to any distance and to any number of people, this geographical integration has been supplemented by many other kinds of grouping, so that persons having the same ideas and interests may be associated and regimented for common action even though they live thousands of miles apart.”  He gave examples of the different types of groups and affiliations that can be used to shape the opinions of the masses.  He laid out a simple formula that is now used by “influencers” on social media.  He approached society matrons and the pretty and affluent women of 1929 and asked them to smoke in public.  Suffragism was in the air.  Smoking publicly struck another blow for women’s rights in the battle of the sexes.  Actresses were shown smoking in the movies, often after the “implied” sex scene.  Soon women around the world smoked in broad daylight.

            Now, this year’s “it” girl puckers collagen lips and discusses her latest plastic surgery, posing in clothing that serves no purpose, if the purpose of clothing is modesty and protection from the elements.  Perhaps she talks about her latest conquest in the bedroom (or bathroom, or backseat.)  Maybe she thanks “God” when she wins an award, because God preferred that naked rapper over the competition, right?  Look at how many “views” this influencer has.  Clearly, she is being used to shape the opinions and behavior of the masses.

            There’s the news anchor with the right stuff who “feels the pain” of his audience.  He appears to take on every evil, unflinchingly.  A pied piper who keeps us yelling at the television screen.  Night after night, he “tackles” election fraud and “deep State” corruption; his solution to vote for the “other” candidate.

            In this unnatural world, addictions are battled and succumbed to, marriages dissolve, lives are shattered and finally, answers are sought.  People head to church.  Let’s just take Christian churches as an example.  What does “Christian” mean anymore?  The word is as plastic and empty as “democracy.”  Is your pastor preaching the prosperity gospel?  You know, Matthew, Mark, Luke, John, and Prosperity.  God wants you to “name it and claim it.”  God’s a bit like Santa Claus, with toys for believers.  Or is your preacher woke?  Are you getting the Bible Books of Diversity, Equity and Inclusion from the pulpit?  Does your priest or pastor want you to steward the Earth because that’s what Jesus would do?  Climate Warriors for Christ.




            In this Redux from May 5, 2019, Alan Watt delivers a thought-provoking narrative through the history of money, programming by fiction and the resultant societies that have no recognition of the harsh realities of nature, which is cruel.  The process of dying and the finality of death are removed.  Families no longer care for each other in those final days.  Deep thinking that can only occur when one’s own mortality is faced, is no longer even possible.  Churches are for children.  Maturity is avoided at all costs.  People who can only be described as evil, consciously, and intelligently manipulate our minds.


© Not Sure


Short-Term Memory:
"Because Our Lives are Short and Agendas are Damning,
Our Masters Hide Evidence within Long-Term Planning."

© Alan Watt May 5, 2019